In response to consumers’ increasing desires to manage travel plans directly from their smartphones – and make sure they are getting the best deal while doing so – Preferred Hotels & Resorts launched a mobile app and member rate program as major enhancements to its points-based hotel rewards program, iPrefer in April this year.
“The new mobile app and member rate program are designed to better connect today’s travellers with the unique appeal of the independent hotel experience through a seamless loyalty program that delivers exclusive, on-the-go access to an attractive rate, points, and valuable on-property perks,” said Lindsey Ueberroth, President and CEO of Preferred Hotels & Resorts. “These enhancements are a testament to our continuous commitment to making iPrefer the most compelling loyalty program for independent-minded travellers.”
iPrefer On the Go – New Mobile App
According to a 2016 study conducted by Google in regards to how people use their phones for travel, 60% of smartphone users stated they prefer using a mobile app versus a desktop to manage their loyalty program activities, and 41% prefer using an app to book their hotel accommodations. Catering directly to this growing preference for on-the-go travel planning, the iPrefer mobile app is designed to provide time-saving, value-rich functionality that will enhance the overall iPrefer experience – before, during, and after every stay.
Through the app, which was built in collaboration with American Express, members can search and book stays at more than 600 iPrefer participating hotels worldwide, access exclusive offers such as member rates and the iPrefer Last-Minute Escapes, update their profiles, view past/upcoming stay history and related points earnings, and immediately access and redeem Reward Certificates. iPrefer members using the app will also receive push notifications regarding special offers, and American Express cardholders will have the ability to enjoy an expedited process through American Express Checkout. Preferred Hotels & Resorts also enhanced features for the app such as a concierge chat service that allows guests to communicate directly with the hotel they booked, and the ability for travellers to reserve services such as spa treatments that can be purchased using Reward Certificates.
The iPrefer app is available for iOS and Android devices in the Apple App Store and Google Play.
Member Rate Program
Further enhancing the rewards of iPrefer, Preferred Hotels & Resorts has also launched a member rate program that invites iPrefer members to access savings of three percent or higher on top of the best available rate whenever they book stays at hundreds of participating hotels directly through iPrefer channels. This new benefit is designed to help members save valuable time during the travel planning process by providing the most compelling combination of rate and amenities from one streamlined source, iPrefer, alleviating the need to search anywhere else. Member rates are viewable and available exclusively to iPrefer members (or their travel advisors) who are logged into their account and going through the reservation process via eligible iPrefer distribution channels, which include the iPrefer mobile app, www.PreferredHotels.com, and participating hotel websites.
With a portfolio of more than 600 distinctive hotels and resorts worldwide, iPrefer offers the benefits of a robust points-based loyalty program with access to endless authentic travel experiences that suit every travel need or desire – whether it’s a glamorous lakeside getaway at Grand Hotel Tremezzo in Lake Como, Italy; a ski getaway at the Limelight Hotel Ketchum in Sun Valley, Idaho; a cultural exploration at The Opposite House in Beijing; or a luxury business travel retreat to Palazzo Versace Dubai.
Complimentary to join, iPrefer rewards loyal travellers with points that can be exchanged for Reward Certificates redeemable towards free nights and other on-property expenditures. In addition to receiving 10 points for every US$1 spent on net room reservations booked through eligible channels, members receive additional benefits based on their tier status – Insider and Elite – such as priority early check-in/late check-out, room upgrade based on availability, and complimentary Internet. To date, more than 1.8 million travellers have enrolled in iPrefer.