IHG will open its first Australian dual-branded hotel by 2022 with the signing of Hotel Indigo Melbourne Little Collins and Holiday Inn Melbourne Bourke Street Mall, in the heart of the CBD.
Currently trading as The Walk Arcade, the site is arguably Melbourne CBD’s most strategic retail destination and will allow the hotels to form a symbiotic relationship and capitalise on Melbourne’s booming corporate and leisure demand. The property will front onto Bourke Street Mall on one side and Little Collins St on the other, allowing Holiday Inn to make the most of the pedestrianised retail haven and Hotel Indigo to bring the edgy laneway neighbourhood to life.
The $200 million mixed-use development will include international retail flagship stores and a combined 453-room hotel (181 in Hotel Indigo and 272 in Holiday Inn), which will feature F&B outlets, a gym, meeting spaces and a unique and distinct guest lobby and room experience for each brand. The overall development will enjoy shared back-of-house services and facilities that create common-sense efficiencies.
Holiday Inn Melbourne Bourke Street Mall complements the 16 Holiday Inn hotels already open across Australasia, including Holiday Inn Melbourne on Flinders, and is the latest in a string of Holiday Inn signings including Sydney Central, Melbourne Werribee and Geelong.
IHG currently has 47 hotels operating under four brands in Australasia, including: InterContinental, Crowne Plaza, Holiday Inn and Holiday Inn Express, with another 17 in the pipeline, including Hotel Indigo Brisbane Fortitude Valley and Hotel Indigo Melbourne Docklands.
Melbourne has been ranked the World’s Most Liveable City for seven years in a row, with a strong tourism outlook that benefits from a vibrant mix of business, culture, sport and entertainment events. Plans for the development have been lodged and the project is subject to development approval by the Melbourne authorities.