Hilton embarks on major midscale expansion in China with opening of its first Hampton brand hotel in Guangzhou

Travel News 30 Mar 2016

The company signed a master development agreement with Plateno Hotels Group for the midscale Hampton brand in China in late 2014, and its first Chinese property opened in the beach resort of Sanya in December 2015. Eventually, the two companies expect to launch of more than 400 Hampton hotels across the country.

And this nationwide rollout has now taken a major step forward with the opening of the first Hampton by Hilton hotel on the Chinese mainland, located in the southern metropolis of Guangzhou.

“China is the 20th country that Hampton has entered and we are especially happy that Hampton by Hilton’s flagship hotel has opened in Guangzhou,” said Phil Cordell, global head of the Hampton brand.

The 223-room Hampton by Hilton Guangzhou Zhujiang New Town (pictured top) is located in the Tianhe district of Guangzhou, close to the Guangzhou International Finance Center and Guangzhou East Railway Station. The hotel includes a “multi-functional lobby”, free Wi-Fi, 24-hour snack bar, restaurant, meeting room and fitness centre.

“Plateno Group’s collaboration with Hilton Worldwide is in line with our business strategy and is aligned with our values of focusing on our customers’ needs,” said Alex Zheng, Plateno’s founder, chairman & president. “More than 10 Hampton hotels are scheduled to open this year alone,” he added.

China is one of only two countries in the Asia Pacific region where the Hampton brand operates, along with India.


By Mark Elliott. This article is a fragment originally published on Travel News Daily and can be read in full here.