In a new deal between Marriott International and Eastern Crown Hotels Group the pair is planning to open 140 new Fairfield by Marriott hotels across China in the coming years with at least 100 of those welcoming guests by 2021.
A mid-range brand for both business and leisure travellers seeking pleasant yet cost-effective accommodation, Fairfield by Marriott centres on being modern while maintaining its ties to the more traditional Marriott Rewards loyalty program.
Each of China’s new Fairfield hotels will encompass between 100 and 150 rooms which take on warm and earthy tones in recognition of Fairfield Manor House at the Marriott Family Ranch in Virginia, which later inspired the chain.
By Chris Chamberlin. This article is a fragment originally published on Australian Business Traveller and can be read in full here.