The eight LCCs – Cebu Pacific (including its Cebgo subsidiary), Jeju Air, Nok Air, NokScoot, Scoot, Tigerair Singapore, Tigerair Australia and Vanilla Air – will bring their networks together, enabling passengers to book flights from any of the airlines in a single transaction, directly from each carrier's own website. This cooperation has been made possible by new technology developed by Air Black Box (ABB).
Under the new alliance, customers will be able to view, select and book the best-available airfares on flights from any of the airlines in a single transaction, directly from each member's website.
Passengers will also be able to select a full suite of ancillary choices from each LCC, including seat and meal selection, variable baggage allowances and other in-flight features.
Combined, the Value Alliance serves more than 160 destinations with a fleet of 176 aircraft across the Asia Pacific region. It will have bases in Singapore, Thailand, the Philippines, South Korea, Japan and Australia, operating to destinations as far afield as Guam and the Middle East.
This is the second LCC alliance to be formed, following news earlier this year that saw HK Express, Lucky Air, Urumqi Air and West Air establish the world's first LCC alliance: U-Fly Alliance
For more information, visit valuealliance.com
By Mark Elliott. This article is a fragment originally published on Travel Daily Asian and can be read in full here.